HOW IS OTT CONTENT DELIVERED?
Thanks to its internet-based delivery system, OTT platforms bypass third-party networks that traditionally managed online content. The only things customers need are an internet connection and a compatible hardware device.
🔰 Mobile devices: Smartphones and tablets can download OTT apps from a supported digital storefront.
Personal computers: Most computers support OTT content viewing through desktop-based apps or web browsers.
🔰 Smart TVs: The latest TV models often include pre-installed OTT apps, or provide users with an option to download them.
🔰 Digital media players: Third-party devices like the Apple TV support a range of OTT solutions. Many modern video game consoles also include the ability to download and run OTT apps.
WHAT TYPES OF CONTENT ARE SUITABLE FOR OTT SOLUTIONS?
While the OTT conversation largely revolves around video-on-demand, the technology actually covers a broad range of web-based content:
🔰 Video: Video streaming is the most-widely recognized version of OTT media services. Popular platforms include subscription platforms like Netflix, paid storefronts like iTunes, and ad-based services like YouTube.
🔰 Audio: Audio streaming is also possible through OTT solutions. Popular examples include internet radio stations and podcasts.
🔰 Messaging: OTT-based instant messaging services connect users directly through internet connections, bypassing mobile SMS networks. Facebook, Google, Skype, WeChat, and many other brands have versions of these services. Most are capable of replacing or integrating with smartphone text messaging features.
🔰 VOIP: Voice calling platforms such as Skype and WeChat that operate using internet protocols are considered OTT services. In some instances, these services can integrate with mobile phone networks to enhance certain features.
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