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messaging

Developing a Comprehensive Mobile Marketing Plan for a Business
Blog

Developing a Comprehensive Mobile Marketing Plan for a Business

Mobile phone usage is continually rising. According to recent studies by Zippia, there were around 6.65 billion smartphone users worldwide in 2022 (86% of the global population). And as of 2021,…

February 21, 2023 No Comments on Developing a Comprehensive Mobile Marketing Plan for a Business
Who are SMS Aggregators, and how do they impact on SMS Market
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Who are SMS Aggregators, and how do they impact on SMS Market

There’s no denying the importance of SMS in business communication. It plays a key role in marketing and transactional communications, with impressive open and response rates proving its impact and…

January 16, 2023 No Comments on Who are SMS Aggregators, and how do they impact on SMS Market
SMS Phycology
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SMS Phycology

SMS Marketing and Psychology of Buyers Texting is so popular because people need some form of gratification to survive on an emotional level. When we are starved of emotional rewards from…

December 20, 2022 No Comments on SMS Phycology
An A-to-Z Guide on Building an OTT App
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An A-to-Z Guide on Building an OTT App

How to build an OTT App Building an OTT app might be the right step considering the rise of demand of OTT channels. Expanding your audience through OTT apps is the…

October 13, 2022 No Comments on An A-to-Z Guide on Building an OTT App
Communication Platforms – Critical Role of Messaging in Education
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Communication Platforms – Critical Role of Messaging in Education

I had quite an extended back and forth with the folks at Rocket.Chat, an open-source communication platform, before agreeing to an interview, hoping to tie down an angle. The firm serves…

July 28, 2022 No Comments on Communication Platforms – Critical Role of Messaging in Education
A2P messaging market evolution
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A2P messaging market evolution

Get the market report description The Global A2P Messaging Market size is expected to reach $77.1 billion by 2026, rising at a market growth of 3.7% CAGR during the forecast…

August 17, 2021 1 Comment on A2P messaging market evolution
50 most commonly used SMS industry terms
Blog

50 most commonly used SMS industry terms

To master any specific industry, learn its terminology. It is interesting to now not only professionals but a user’s as well. Not more nor less just 50 most useful terms,…

January 25, 2021 No Comments on 50 most commonly used SMS industry terms
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