Mobile phone usage is continually rising. According to recent studies by Zippia, there were around 6.65 billion smartphone users worldwide in 2022 (86% of the global population). And as of 2021,…
There’s no denying the importance of SMS in business communication. It plays a key role in marketing and transactional communications, with impressive open and response rates proving its impact and…
SMS Marketing and Psychology of Buyers Texting is so popular because people need some form of gratification to survive on an emotional level. When we are starved of emotional rewards from…
How to build an OTT App Building an OTT app might be the right step considering the rise of demand of OTT channels. Expanding your audience through OTT apps is the…
I had quite an extended back and forth with the folks at Rocket.Chat, an open-source communication platform, before agreeing to an interview, hoping to tie down an angle. The firm serves…
Get the market report description The Global A2P Messaging Market size is expected to reach $77.1 billion by 2026, rising at a market growth of 3.7% CAGR during the forecast…
To master any specific industry, learn its terminology. It is interesting to now not only professionals but a user’s as well. Not more nor less just 50 most useful terms,…
