CPaaS (Communication Platform as a Service) solutions are witnessing explosive growth, with organizations worldwide adopting this technology. Recent research projects the CPaaS market to reach an impressive $45.3 billion in…
In today’s dynamic business ecosystem, keeping up with communication demands is crucial. Hence, the need for businesses to utilize a communication platform as a service (CPaaS). CPaaS is a cloud-based…
Understanding the different types of OTP and where an OTP generator fits in. The Messaging sector is seamlessly enlarging day to day, and we as a sector representatives are eager…
Businesses looking to build a comprehensive marketing and communications strategy must utilize all possible channels to reach customers effectively. OTT messaging is one channel that’s gained popularity in recent years…
Cybersecurity is a major priority for all businesses in today’s digital world. Keeping confidential and sensitive company information and customer data safe from undesirables is a constant struggle as hackers…
The most questioning is what is the difference of SMS and MMS, let’s see the professional eye of it. Popular even today, Short Message Service (SMS) is a text-only messaging system that…
A reminder of why we’re here, using these passcodes all the time. One-Time Passcodes (OTP’s) allow websites and apps to add an additional layer of security, by requiring users to verify…
Mobile phone usage is continually rising. According to recent studies by Zippia, there were around 6.65 billion smartphone users worldwide in 2022 (86% of the global population). And as of 2021,…
There’s no denying the importance of SMS in business communication. It plays a key role in marketing and transactional communications, with impressive open and response rates proving its impact and…
SMS Marketing and Psychology of Buyers Texting is so popular because people need some form of gratification to survive on an emotional level. When we are starved of emotional rewards from…
