7+ Must-Know SMS Marketing Statistics in 2023
Each year, SMS marketing is proving to be an increasingly viable way to reach your audience and grow your business; compared with the immense cost associated with most other marketing channels.Whether you need a way to automate customer appointments or promote a new product, it’s easy to see why more businesses are utilizing SMS marketing […]
CPaaS: OPPORTUNITIES, PERSPECTIVES AND TRENDS
Communications Platform as a Service: GUIDE Our world is more connected than ever. As our communication platforms evolve, individuals and enterprises are producing and consuming more data than ever before in the history of our species. For businesses looking to thrive in a hyper-digital world, it is absolutely essential to have a robust and efficient communication […]
Text vs. email marketing: finding out who’s advanced
When it comes to the showdown between text (SMS) marketing and email marketing, there are many things to consider. Both have their benefits and place in a marketing plan, but when compared, the strengths of SMS marketing are too often overlooked. 96% of Americans own a mobile phone, while 5 billion people in the world are able to send and receive text messages, a number […]
How Omnichannel Experience Can Level Up Communication for Enterprises
Omnichannel experiences have revolutionized the way enterprises communicate with their customers. Rather than limiting communication to a single channel, such as email or phone, omnichannel experiences allow enterprises to communicate with customers through multiple channels, including social media, SMS, chat, and more. By leveraging omnichannel experiences, enterprises can level up their communication in a number […]
Developing a Comprehensive Mobile Marketing Plan for a Business
Mobile phone usage is continually rising. According to recent studies by Zippia, there were around 6.65 billion smartphone users worldwide in 2022 (86% of the global population). And as of 2021, mobile commerce accounted for 73% of the total e-commerce market. People rely on mobile phones for all sorts of activities these days – communication, online […]
How to Elevate Customer Engagement with 2 – way SMS
In this mobile era, mobile phones are a staple of everyday life. We now have unprecedented access to a world of information. A tap of the button allows us to communicate with friends, family and businesses all around the globe, mobile phones are essential for keeping us informed and connected. Analysts at Morgan Stanley declared the […]
Fortis Communications attending #MWC23- event do no miss out
Make this your connectivity more better The good habits is gonna kept. #MWC23 in Barcelona is a event to no to miss out for the Telco sector representatives. Participating #MWC23 is like a meeting a new technology, each year is more and more sophisticated, where industry giants coming together to tell the most advanced technology […]
Who are SMS Aggregators, and how do they impact on SMS Market
There’s no denying the importance of SMS in business communication. It plays a key role in marketing and transactional communications, with impressive open and response rates proving its impact and effectiveness. But have you ever wondered what goes on behind the scenes – how each SMS message reaches customers from your brand? An SMS aggregator […]
SMS Phycology
SMS Marketing and Psychology of Buyers Texting is so popular because people need some form of gratification to survive on an emotional level. When we are starved of emotional rewards from work, relationships or pastimes, we need to find a fix from somewhere else. So, we turn to the digital realm. Each successful interaction, be it […]
SMS A2P Traffic Disclosure by Sectors #BFSI
THE DEFINITIVE GUIDE TO A2P SMS A2P SMS is the most pervasive channel for commercial communication. One of the biggest standouts of A2P messaging, is the incredible open rates. Research indicates that 90% of A2P messages are read within three minutes. The stickiness makes A2P SMS platforms the perfect vehicles to send time-sensitive messages to multiple customers […]
Boosting a SMS Subscription Strategy for Marketing Campaigns
Any business be a large or small enterprise, SMS marketing can capture your brand, products or services in the minds of potential and existing customers. The first step to successful SMS marketing is to create a text subscription service, which you can then use to message your subscribers. This article explains what a text message […]
5 SMS Marketing Tips for Black Friday 2022
One of the most anticipated seasonal spectacles for both consumers and marketers is undoubtedly Black Friday. This year, the shopping event takes place on Friday, November 25, 2022, and is followed by Cyber Monday, where retailers and e-Commerce companies viciously compete for the limited attention of countless customers around the world. The best marketing campaigns are […]
