How does B2B social media differ from B2C?
Social media marketing has become indispensable for business-to-consumer (B2C) as well as for business-to-business (B2B) marketing. However, some brands still don’t adapt their social media content to their target audiences. A successful presence in social networks not only has a positive effect on brand building and reputation, but it also supports employee engagement and e-commerce […]
How Is Internet of Things (IoT) Changing Social Media?
Social media is probably the biggest treasure trove of data the world has ever seen. People interact with their friends and family members on it almost constantly. Social networks monetize that data and break it up into various categories, which are then used for marketing purposes. With the involvement of IoT in social media, that mountain […]
