Mastering Black Friday SMS Marketing: Best Practices for E-commerce Success

Are you ready to make this Black Friday your most profitable yet? In the fast-paced world of e-commerce, mastering your marketing strategy is the key to staying ahead of the competition. One powerful tool at your disposal? SMS marketing. In this blog post, we’ll dive into the best practices for leveraging Black Friday SMS marketing […]

CPaaS Platforms: Benefits and Examples

CPaaS (Communication Platform as a Service) solutions are witnessing explosive growth, with organizations worldwide adopting this technology. Recent research projects the CPaaS market to reach an impressive $45.3 billion in the coming years. But what exactly is CPaaS, how does it function, and, crucially, what transformative potential does it hold for your business? In this […]

Demystifying CPaaS: Transforming A2P Messaging and Redefining Communication

In today’s dynamic business ecosystem, keeping up with communication demands is crucial. Hence, the need for businesses to utilize a communication platform as a service (CPaaS). CPaaS is a cloud-based framework that enables organizations to seamlessly integrate real-time communication capabilities into their existing system, applications, or websites. The beauty of it lies in its customization, […]

Is 2FA Vulnerable to Hacking? Assessing Digital Space Security

Cybercrime trends are continually rising – one study by LexisNexis Risk Solutions reveals a 20% annual increase in the global digital attack rate, driven by an uptick in the e-commerce and financial services industries. Therefore, digital security is paramount, and there are now several advanced forms of protection available for businesses to leverage, including two-factor authentication. But what […]

OTP and Co: “TOTP” “HOTP” Know All the Shape of SMS

Understanding the different types of OTP and where an OTP generator fits in. The Messaging sector is seamlessly enlarging day to day, and we as a sector representatives are eager to share the information corresponding: Providing secure access to applications and cloud-based software is a constant challenge for companies across all industries. Empowering users with […]

Decoding OTT Messaging: Is It Superior to SMS?

Businesses looking to build a comprehensive marketing and communications strategy must utilize all possible channels to reach customers effectively. OTT messaging is one channel that’s gained popularity in recent years for business communication. But what is it? And how does OTT messaging stack up against traditional SMS messaging? Discover the pros and cons of each […]

The Best Working Authentication Types: 2FA, MFA, SSO

Cybersecurity is a major priority for all businesses in today’s digital world. Keeping confidential and sensitive company information and customer data safe from undesirables is a constant struggle as hackers continually find new ways to exploit IT systems. Many authentication and verification methods have arisen from the tech industry in response to this challenge. And they’re suitable […]

Two-Factor Authentication (2FA) Pros and Cons

Two-factor authentication provides an extra security layer to an online account. This technology is supposed to protect sensitive data by making hacking attempts useless. In this article, we will explore in detail the advantages and disadvantages of 2FA. A common example of 2FA is using a one-time password (OTP) sent by SMS to your mobile phone when you’re […]

VoIP Trends to Highlight Nowadays

The global VoIP market has seen exponential growth over the last 20 years. With continued technological enhancements, government support, and business adoption, the industry shows no signs of slowing down. Even with the uncertainty posed by the pandemic, the rise of remote working will cause the VoIP industry to grow in the coming years. In […]

SMS vs MMS: The Difference Matters

The most questioning is what is the difference of SMS and MMS, let’s see the professional eye of it. Popular even today, Short Message Service (SMS) is a text-only messaging system that operates using cellular networks and has revolutionized the way we communicate with different audiences. SMS messages allow you to get in touch with anyone, wherever […]

OTP ➡Abbreviation Leads to Safety

A reminder of why we’re here, using these passcodes all the time. One-Time Passcodes (OTP’s) allow websites and apps to add an additional layer of security, by requiring users to verify their identity by supplying a single-use code sent to a device that they have previously proven ownership of. This helps to confirm that the person using a […]

Business RCS messaging -bumpy ride for the last decade.

The “SMS” its majesty. Bound us to our phones tightly and forever. The sms service provider and RCS is a booming for the last decade and will not loosing its niche for the next decade. Rich Business Messaging has been waiting to replace the outdated and clunky SMS since 2008. But since then, progress has been […]