OTP ➡Abbreviation Leads to Safety
A reminder of why we’re here, using these passcodes all the time. One-Time Passcodes (OTP’s) allow websites and apps to add an additional layer of security, by requiring users to verify…
Business RCS messaging -bumpy ride for the last decade.
The “SMS” its majesty. Bound us to our phones tightly and forever. The sms service provider and RCS is a booming for the last decade and will not loosing its…
All about A2P SMS can deliver: Revenue-as-a-Service
Summary: Mobile network operators (MNOs) are faced with commoditizing core revenues and they’re under pressure to find new sources of revenue to replace income from traditional voice, sms and data services.…
7+ Must-Know SMS Marketing Statistics in 2023
Each year, SMS marketing is proving to be an increasingly viable way to reach your audience and grow your business; compared with the immense cost associated with most other marketing…
CPaaS: OPPORTUNITIES, PERSPECTIVES AND TRENDS
Communications Platform as a Service: GUIDE Our world is more connected than ever. As our communication platforms evolve, individuals and enterprises are producing and consuming more data than ever before in…
Text vs. email marketing: finding out who’s advanced
When it comes to the showdown between text (SMS) marketing and email marketing, there are many things to consider. Both have their benefits and place in a marketing plan, but when compared, the…
How Omnichannel Experience Can Level Up Communication for Enterprises
Omnichannel experiences have revolutionized the way enterprises communicate with their customers. Rather than limiting communication to a single channel, such as email or phone, omnichannel experiences allow enterprises to communicate…
Developing a Comprehensive Mobile Marketing Plan for a Business
Mobile phone usage is continually rising. According to recent studies by Zippia, there were around 6.65 billion smartphone users worldwide in 2022 (86% of the global population). And as of 2021,…
How to Elevate Customer Engagement with 2 – way SMS
In this mobile era, mobile phones are a staple of everyday life. We now have unprecedented access to a world of information. A tap of the button allows us to…
Key Developments in the Telco Sector in 2022 to Report On
Highlighting Telecommunication sector changes and attainments that took place in 2022. The Telco world has enjoyed another busy year and it’s now time to share my top stories of 2022.…