7+ Must-Know SMS Marketing Statistics in 2023

Each year, SMS marketing is proving to be an increasingly viable way to reach your audience and grow your business; compared with the immense cost associated with most other marketing channels.Whether you need a way to automate customer appointments or promote a new product, it’s easy to see why more businesses are utilizing SMS marketing […]

Text vs. email marketing: finding out who’s advanced

When it comes to the showdown between text (SMS) marketing and email marketing, there are many things to consider. Both have their benefits and place in a marketing plan, but when compared, the strengths of SMS marketing are too often overlooked. 96% of Americans own a mobile phone, while 5 billion people in the world are able to send and receive text messages, a number […]

Developing a Comprehensive Mobile Marketing Plan for a Business

Mobile phone usage is continually rising. According to recent studies by Zippia, there were around 6.65 billion smartphone users worldwide in 2022 (86% of the global population). And as of 2021, mobile commerce accounted for 73% of the total e-commerce market. People rely on mobile phones for all sorts of activities these days – communication, online […]

SMS Phycology

SMS Marketing and Psychology of Buyers Texting is so popular because people need some form of gratification to survive on an emotional level. When we are starved of emotional rewards from work, relationships or pastimes, we need to find a fix from somewhere else. So, we turn to the digital realm. Each successful interaction, be it […]

5 SMS Marketing Tips for Black Friday 2022

One of the most anticipated seasonal spectacles for both consumers and marketers is undoubtedly Black Friday. This year, the shopping event takes place on Friday, November 25, 2022, and is followed by Cyber Monday, where retailers and e-Commerce companies viciously compete for the limited attention of countless customers around the world. The best marketing campaigns are […]

The Ultimate Guide to SMS Marketing

The Ultimate Guide to SMS Marketing The digital marketing space is saturated. By the time a savvy business develops a unique way to cut through the noise, every marketer (and their dog) has already replicated, remixed or reused the very same strategy. When receiving communication from a brand, consumers prefer speed and convenience over everything else. This brings […]

How SMS marketing penetrated into e-commerce and what we have as a result

Ecommerce is growing faster than ever. In 2019, ecommerce generated $3.5 trillion in sales and is expected to hit $4.9 trillion in 2021. While email marketing has long been the ecommerce marketer’s favorite choice for conveying messages, SMS marketing is earning more prominence.  Why? Because it can penetrate through noise better than any other channel.  Imagine your company’s […]

SMS marketing vs email marketing

Let’s explore the benefits and disadvantages of SMS marketing as well as those of email marketing. That way, you can be sure you’re getting the most bang for your buck with every campaign. So, without further ado, let’s take a look at SMS marketing vs. email marketing to see what ROI you can expect from […]

SMS marketing and eCommerce: Part 2

SMS becomes the most powerful channel SMS marketing has evolved quickly throughout the years. We’ve partnered with brands as they’ve experimented with the channel, learned from their customers, and built their SMS marketing strategies from the ground up. With SMSBump, brands are able to drive revenue quickly by sending hyper-tailored messages to engaged customers. Not […]