An A-to-Z Guide on Building an OTT App
How to build an OTT App Building an OTT app might be the right step considering the rise of demand of OTT channels. Expanding your audience through OTT apps is the first step to scaling your business and eventually generating more revenue. Learn all about why and how to build an OTT app below. What Is […]
The Ultimate Guide to SMS Marketing
The Ultimate Guide to SMS Marketing The digital marketing space is saturated. By the time a savvy business develops a unique way to cut through the noise, every marketer (and their dog) has already replicated, remixed or reused the very same strategy. When receiving communication from a brand, consumers prefer speed and convenience over everything else. This brings […]
How OTT Marketing Affecting on Industries’ Transformation
Everything marketers need to know about OTT/ Over The Top. OTT marketing affecting on lookalike industries via technologies. What is the definition of OTT? OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. The service is delivered “over the top” of another platform, hence the moniker. […]
Communication Platforms – Critical Role of Messaging in Education
I had quite an extended back and forth with the folks at Rocket.Chat, an open-source communication platform, before agreeing to an interview, hoping to tie down an angle. The firm serves over 12 million customers looking to insert real-time comms into their workflows without exposing sensitive institutional data. Today it has a presence in over 150 […]
What is OTT Marketing and why it is Important
What is the definition of OTT? OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. The service is delivered “over the top” of another platform, hence the moniker. In previous years, a consumer would take out a cable subscription and their cable TV provider would be […]
About SMS: Top 3 trends for 2022
Short message service (SMS) is one of the most useful inventions of the 20th century, because of which communication has become much easier and faster than ever before. Today, most of the consumers prefer to have a conversation with the brands via SMS and that’s why the SMS open rates are as high as 98% […]
RCS-multimedia texting system.
Rich Communication Services (RCS) expand on the functions that you would find in standard SMS or MMS, which is the most well-known multimedia texting system. How rich communication services work and hit on some of its strengths and weaknesses. General understanding of RCS Rich communication services (RCS) is a type of text-based protocol for mobile […]
RCS Business Messaging: Unfold opportunities with next-gen texting
It’s been 30 years from the very moment when first SMS was send. SMS is the most essential channels in the world of communication. Once a far-fetched vision, mobile phones have evolved rapidly. Today, people carry their whole world in their smart devices but SMS evolved as much as it could. While the communications landscape […]
60 SMS marketing statistics that fulfill the general understanding of the messaging.
When compiling the 60 absolute best SMS marketing statistics we could find, we didn’t cut any corners. Meaning we zero’d in on the why SMS marketing is a rapidly growing channel, as opposed to boring you with stats about how many people have a mobile phone, or how many texts get sent every day – it’s a […]
Boosting Chatbots with RCS Messaging
Recently there has been a lot of buzz created around chatbots, stating they will replace apps, and even cut costs and give a good ROI, but it is not possible to achieve all these results without generating high engagement. According to reputed research, 51% of people expected business to be available to them 24hrs a […]
SMS services as a surge for business
12 benefits of using SMS for business So let’s dive into our 12 reasons you should start using SMS text messaging for your business. 1.Immediate delivery As far as delivery goes, SMS is pretty quick, and it’s also efficient – taking only seconds to reach a vast audience. It’s rare to get such a quick […]
7 steps closer to your SMS Service Provider
In the increasingly competitive space of SMS technology, choosing the right SMS provider for your business demands more than a simple price comparison. Although cost is important, there are a number of other aspects that should be taken into account before settling with an SMS provider. These include things like reliability, scalability, experience, message delivery […]
