SMS A2P Traffic Disclosure by Sectors #BFSI
THE DEFINITIVE GUIDE TO A2P SMS A2P SMS is the most pervasive channel for commercial communication. One of the biggest standouts of A2P messaging, is the incredible open rates. Research indicates that 90% of A2P messages are read within three minutes. The stickiness makes A2P SMS platforms the perfect vehicles to send time-sensitive messages to multiple customers […]
Boosting a SMS Subscription Strategy for Marketing Campaigns
Any business be a large or small enterprise, SMS marketing can capture your brand, products or services in the minds of potential and existing customers. The first step to successful SMS marketing is to create a text subscription service, which you can then use to message your subscribers. This article explains what a text message […]
5 SMS Marketing Tips for Black Friday 2022
One of the most anticipated seasonal spectacles for both consumers and marketers is undoubtedly Black Friday. This year, the shopping event takes place on Friday, November 25, 2022, and is followed by Cyber Monday, where retailers and e-Commerce companies viciously compete for the limited attention of countless customers around the world. The best marketing campaigns are […]
The Ultimate Guide to SMS Marketing
The Ultimate Guide to SMS Marketing The digital marketing space is saturated. By the time a savvy business develops a unique way to cut through the noise, every marketer (and their dog) has already replicated, remixed or reused the very same strategy. When receiving communication from a brand, consumers prefer speed and convenience over everything else. This brings […]
How OTT Marketing Affecting on Industries’ Transformation
Everything marketers need to know about OTT/ Over The Top. OTT marketing affecting on lookalike industries via technologies. What is the definition of OTT? OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. The service is delivered “over the top” of another platform, hence the moniker. […]
Communication Platforms – Critical Role of Messaging in Education
I had quite an extended back and forth with the folks at Rocket.Chat, an open-source communication platform, before agreeing to an interview, hoping to tie down an angle. The firm serves over 12 million customers looking to insert real-time comms into their workflows without exposing sensitive institutional data. Today it has a presence in over 150 […]
A Short Introduction to OTT Platforms: Challenges, Opportunities and The Future
Over the past two decades, there has been a monumental shift in how people access and consume video content. With the universal access to broadband internet, numerous platforms like YouTube, Netflix, HBO Go emerged and steadily grew to prominence. These platforms became successful by catering to media-hungry audiences and fitting around their increasingly hectic lifestyles. […]
RCS, the next generation of SMS, is the New OTT Platform
Messaging has emerged as the consumers’ preferred mode of interaction with brands. Business Messaging can longer be confined to the plaintext SMS that cannot support the sharing of rich media or two-way interaction between brands and their customers. This, however, does not mean that the SMS has lost its sheen for business messaging. The SMS […]
Effectiveness of Conversational Marketing in RCS Business Messaging
Over the years, building real-time conversations with prospective clients is incredibly important for every business. Research done by Hubspot shows that 80% to 90% of consumers want to have an immediate response when they have questions about marketing, sales, customer queries etc. Sending emails to customers may get lost, so this leverages having a live chat option […]
What is OTT Marketing and why it is Important
What is the definition of OTT? OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. The service is delivered “over the top” of another platform, hence the moniker. In previous years, a consumer would take out a cable subscription and their cable TV provider would be […]
OTT analytics do matter.
To achieve success in the OTT game, you need just the right mix of attractive content, appealing user experience, and spot-on personalizations. This alchemy requires a seamless integration of technology, data and analytics, helping you keep an eye on your views, plays, unique users, playback time and engagement metrics. A successful OTT platform is one […]
About SMS: Top 3 trends for 2022
Short message service (SMS) is one of the most useful inventions of the 20th century, because of which communication has become much easier and faster than ever before. Today, most of the consumers prefer to have a conversation with the brands via SMS and that’s why the SMS open rates are as high as 98% […]