When you look true B2B social today, companies are very active on social. B2B social side tends to follow by a couple years the B2C side….Social is discovery driven.
“It’s really about moving folks from discovering a brand to having interest in brand and then finally having intent around the brand.”
It’s not like we need convincing today B2B buyers are on social media.
76% of buyers are ready to have sales conversations on social media
81% of buyers are more likely to engage with brands that have a strong, cohesive, professional social media presence.
A report for Twitter and LinkedIn engagement rates and follower growth rates for Q4 2020, based on the performance of 20 B2B technology companies (startups and public companies), revealed the following:
- Twitter saw 2.01% follower growth
- LinkedIn saw 7.79% follower growth
- Twitter saw a 1.06% engagement rate
- LinkedIn saw a 3.53% engagement rate
Hostelley said the numbers represented a fairly consistent range quarter to quarter, though he cited a definite ramp-up in LinkedIn engagement since the Microsoft 2016 acquisition for $26.2 billion.
