Communications Platform as a Service: GUIDE Our world is more connected than ever. As our communication platforms evolve, individuals and enterprises are producing and consuming more data than ever before in…
When it comes to the showdown between text (SMS) marketing and email marketing, there are many things to consider. Both have their benefits and place in a marketing plan, but when compared, the…
Omnichannel experiences have revolutionized the way enterprises communicate with their customers. Rather than limiting communication to a single channel, such as email or phone, omnichannel experiences allow enterprises to communicate…
Mobile phone usage is continually rising. According to recent studies by Zippia, there were around 6.65 billion smartphone users worldwide in 2022 (86% of the global population). And as of 2021,…
In this mobile era, mobile phones are a staple of everyday life. We now have unprecedented access to a world of information. A tap of the button allows us to…
Make this your connectivity more better The good habits is gonna kept. #MWC23 in Barcelona is a event to no to miss out for the Telco sector representatives. Participating #MWC23…
There’s no denying the importance of SMS in business communication. It plays a key role in marketing and transactional communications, with impressive open and response rates proving its impact and…
SMS Marketing and Psychology of Buyers Texting is so popular because people need some form of gratification to survive on an emotional level. When we are starved of emotional rewards from…
7 Surprising stats to highlight developing the SMS marketing strategy. Farewell to 2022. Each year, SMS marketing is proving to be an increasingly viable way to reach your audience and…
THE DEFINITIVE GUIDE TO A2P SMS A2P SMS is the most pervasive channel for commercial communication. One of the biggest standouts of A2P messaging, is the incredible open rates. Research indicates that…
