An A-to-Z Guide on Building an OTT App
How to build an OTT App Building an OTT app might be the right step considering the rise of demand of OTT channels. Expanding your audience through OTT apps is the first step to scaling your business and eventually generating more revenue. Learn all about why and how to build an OTT app below. What Is […]
The Ultimate Guide to SMS Marketing
The Ultimate Guide to SMS Marketing The digital marketing space is saturated. By the time a savvy business develops a unique way to cut through the noise, every marketer (and their dog) has already replicated, remixed or reused the very same strategy. When receiving communication from a brand, consumers prefer speed and convenience over everything else. This brings […]
Conversational AI, VoIP & Messaging-Industries Unification
Rising customer expectations coupled with higher operating costs can spell trouble even for large successful businesses–meaning small businesses have an even tougher time staying afloat.Your business can’t currently afford to hire additional team members, but you also can’t afford the consequences of low customer satisfaction ratings.That’s why much of today’s business software uses Conversational AI […]
Fortis Communications is the Silver Sponsor at #WWC22
Communication what fuels the modern age. Fortis Communications This year we are fulfilling the list of silver sponsors in WWC conference, the global telecom event is going to be hold in September, Madrid Spain. It’s going to be a productive event in Telco sector. The history of Fortis started in far 2006, we stepped into […]
A Short Introduction to OTT Platforms: Challenges, Opportunities and The Future
Over the past two decades, there has been a monumental shift in how people access and consume video content. With the universal access to broadband internet, numerous platforms like YouTube, Netflix, HBO Go emerged and steadily grew to prominence. These platforms became successful by catering to media-hungry audiences and fitting around their increasingly hectic lifestyles. […]
RCS, the next generation of SMS, is the New OTT Platform
Messaging has emerged as the consumers’ preferred mode of interaction with brands. Business Messaging can longer be confined to the plaintext SMS that cannot support the sharing of rich media or two-way interaction between brands and their customers. This, however, does not mean that the SMS has lost its sheen for business messaging. The SMS […]
Alert of telecommunication: Protecting Your Business and Customers with SMS OTP
Online scams have become an epidemic of their own and are affecting nearly every industry. Some helpful tips to protect your business from scams with the help of SMS OTP. These can include SMS, email, and phone scams that are highly prevalent in 2022. So you must know what to look out for so your […]
Effectiveness of Conversational Marketing in RCS Business Messaging
Over the years, building real-time conversations with prospective clients is incredibly important for every business. Research done by Hubspot shows that 80% to 90% of consumers want to have an immediate response when they have questions about marketing, sales, customer queries etc. Sending emails to customers may get lost, so this leverages having a live chat option […]
About SMS: Top 3 trends for 2022
Short message service (SMS) is one of the most useful inventions of the 20th century, because of which communication has become much easier and faster than ever before. Today, most of the consumers prefer to have a conversation with the brands via SMS and that’s why the SMS open rates are as high as 98% […]
RCS-multimedia texting system.
Rich Communication Services (RCS) expand on the functions that you would find in standard SMS or MMS, which is the most well-known multimedia texting system. How rich communication services work and hit on some of its strengths and weaknesses. General understanding of RCS Rich communication services (RCS) is a type of text-based protocol for mobile […]
Unification, Communication, Interconnection a surge for business transformation
As remarkable as it is, the years 2020-2021 had a tremendous positive impact on the Communications Platform as a Service (CPaaS) technology. Due to the unprecedented number of businesses going digital, CPaaS has become mainstream. According to a forecast by IDC, the market value of CPaaS is expected to be $10.9 billion in the year […]
RCS Business Messaging: Unfold opportunities with next-gen texting
It’s been 30 years from the very moment when first SMS was send. SMS is the most essential channels in the world of communication. Once a far-fetched vision, mobile phones have evolved rapidly. Today, people carry their whole world in their smart devices but SMS evolved as much as it could. While the communications landscape […]
