Effectiveness of Conversational Marketing in RCS Business Messaging
Over the years, building real-time conversations with prospective clients is incredibly important for every business. Research done by Hubspot shows that 80% to 90% of consumers want to have an immediate response when they have questions about marketing, sales, customer queries etc. Sending emails to customers may get lost, so this leverages having a live chat option […]
The History of VoIP and Internet Telephony (20th century)
1928: The Roots of VoIP Technology Are Formed In 1925, the engineering departments at AT&T and the Western Electric company joined forces to open the Bell Laboratory. Bell Labs was created to invent, design, and improve technologies that would allow AT&T to expand its communication services nationwide. In 1938, Bell Labs engineer Homer Dudley created […]
What is OTT Marketing and why it is Important
What is the definition of OTT? OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. The service is delivered “over the top” of another platform, hence the moniker. In previous years, a consumer would take out a cable subscription and their cable TV provider would be […]
OTT analytics do matter.
To achieve success in the OTT game, you need just the right mix of attractive content, appealing user experience, and spot-on personalizations. This alchemy requires a seamless integration of technology, data and analytics, helping you keep an eye on your views, plays, unique users, playback time and engagement metrics. A successful OTT platform is one […]
About SMS: Top 3 trends for 2022
Short message service (SMS) is one of the most useful inventions of the 20th century, because of which communication has become much easier and faster than ever before. Today, most of the consumers prefer to have a conversation with the brands via SMS and that’s why the SMS open rates are as high as 98% […]
RCS-multimedia texting system.
Rich Communication Services (RCS) expand on the functions that you would find in standard SMS or MMS, which is the most well-known multimedia texting system. How rich communication services work and hit on some of its strengths and weaknesses. General understanding of RCS Rich communication services (RCS) is a type of text-based protocol for mobile […]
Unification, Communication, Interconnection a surge for business transformation
As remarkable as it is, the years 2020-2021 had a tremendous positive impact on the Communications Platform as a Service (CPaaS) technology. Due to the unprecedented number of businesses going digital, CPaaS has become mainstream. According to a forecast by IDC, the market value of CPaaS is expected to be $10.9 billion in the year […]
Shapes of VoIP
Voice over Internet Protocol (VoIP), also called IP telephony, is a method and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. The terms Internet telephony, broadband telephony, and broadband phone service specifically refer to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the Internet, rather than via the public switched telephone network (PSTN), also known as plain old […]
RCS Business Messaging: Unfold opportunities with next-gen texting
It’s been 30 years from the very moment when first SMS was send. SMS is the most essential channels in the world of communication. Once a far-fetched vision, mobile phones have evolved rapidly. Today, people carry their whole world in their smart devices but SMS evolved as much as it could. While the communications landscape […]
The power of communication
History of communication Simple verbal communication has existed since the evolution of languages. History of communication dates back to 3,300 BC when writing was invented and used for the first time, in Iraq. After that, there was an evolution of different kinds of writing styles. Egyptians developed hieroglyphic writing in 3,100 BC. Similarly, Greeks developed […]
60 SMS marketing statistics that fulfill the general understanding of the messaging.
When compiling the 60 absolute best SMS marketing statistics we could find, we didn’t cut any corners. Meaning we zero’d in on the why SMS marketing is a rapidly growing channel, as opposed to boring you with stats about how many people have a mobile phone, or how many texts get sent every day – it’s a […]
Boosting Chatbots with RCS Messaging
Recently there has been a lot of buzz created around chatbots, stating they will replace apps, and even cut costs and give a good ROI, but it is not possible to achieve all these results without generating high engagement. According to reputed research, 51% of people expected business to be available to them 24hrs a […]
