5 SMS Marketing Tips for Black Friday 2022
One of the most anticipated seasonal spectacles for both consumers and marketers is undoubtedly Black Friday. This year, the shopping event takes place on Friday, November 25, 2022, and is followed by Cyber Monday, where retailers and e-Commerce companies viciously compete for the limited attention of countless customers around the world. The best marketing campaigns are […]
An A-to-Z Guide on Building an OTT App
How to build an OTT App Building an OTT app might be the right step considering the rise of demand of OTT channels. Expanding your audience through OTT apps is the first step to scaling your business and eventually generating more revenue. Learn all about why and how to build an OTT app below. What Is […]
The Ultimate Guide to SMS Marketing
The Ultimate Guide to SMS Marketing The digital marketing space is saturated. By the time a savvy business develops a unique way to cut through the noise, every marketer (and their dog) has already replicated, remixed or reused the very same strategy. When receiving communication from a brand, consumers prefer speed and convenience over everything else. This brings […]
Conversational AI, VoIP & Messaging-Industries Unification
Rising customer expectations coupled with higher operating costs can spell trouble even for large successful businesses–meaning small businesses have an even tougher time staying afloat.Your business can’t currently afford to hire additional team members, but you also can’t afford the consequences of low customer satisfaction ratings.That’s why much of today’s business software uses Conversational AI […]
How OTT Marketing Affecting on Industries’ Transformation
Everything marketers need to know about OTT/ Over The Top. OTT marketing affecting on lookalike industries via technologies. What is the definition of OTT? OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. The service is delivered “over the top” of another platform, hence the moniker. […]
Communication Platforms – Critical Role of Messaging in Education
I had quite an extended back and forth with the folks at Rocket.Chat, an open-source communication platform, before agreeing to an interview, hoping to tie down an angle. The firm serves over 12 million customers looking to insert real-time comms into their workflows without exposing sensitive institutional data. Today it has a presence in over 150 […]
A Short Introduction to OTT Platforms: Challenges, Opportunities and The Future
Over the past two decades, there has been a monumental shift in how people access and consume video content. With the universal access to broadband internet, numerous platforms like YouTube, Netflix, HBO Go emerged and steadily grew to prominence. These platforms became successful by catering to media-hungry audiences and fitting around their increasingly hectic lifestyles. […]
RCS, the next generation of SMS, is the New OTT Platform
Messaging has emerged as the consumers’ preferred mode of interaction with brands. Business Messaging can longer be confined to the plaintext SMS that cannot support the sharing of rich media or two-way interaction between brands and their customers. This, however, does not mean that the SMS has lost its sheen for business messaging. The SMS […]
VoIP & AI going hand to hand to the next level of future
VoIP utilizes the Internet to make phone calls (to an increasing extent) used by businesses all across the globe. The use of AI is becoming increasingly common across numerous industries. The ability of technology to make decisions and reproduce human behavior has almost infinite potential. From a business perspective, eliminating the need for human participation to […]
IVR (Interactive Voice Response): in the modern reality
What is IVR (Interactive Voice Response)? IVR stands for Interactive Voice Response which contains call routing capabilities, and it is an excellent tool that allows customers to seamlessly interact with a computer before connecting with a representative. The IVR technology works hand in hand with the automatic call distribution which you might have heard in […]
Alert of telecommunication: Protecting Your Business and Customers with SMS OTP
Online scams have become an epidemic of their own and are affecting nearly every industry. Some helpful tips to protect your business from scams with the help of SMS OTP. These can include SMS, email, and phone scams that are highly prevalent in 2022. So you must know what to look out for so your […]
The VoIP and Internet Telephony history sequence of (21th century)
2003-2004: Skype and Vonage In 2003, Skype — the company that would become the best-known name in video calling of its time — was founded in Estonia. It allowed for free in-network communications and charged users who needed to make calls via the PSTN. At this time, it was audio-only. However, its hybrid P2P and […]
