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A Short Introduction to OTT Platforms: Challenges, Opportunities and The Future
Over the past two decades, there has been a monumental shift in how people access and consume video content. With…
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RCS, the next generation of SMS, is the New OTT Platform
Messaging as the Preferred Channel for Brand Communication Messaging has become the preferred way for consumers to interact with brands.…
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VoIP & AI going hand to hand to the next level of future
VoIP utilizes the Internet to make phone calls (to an increasing extent) used by businesses all across the globe. The use…
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IVR (Interactive Voice Response): in the modern reality
What is IVR (Interactive Voice Response)? IVR stands for Interactive Voice Response which contains call routing capabilities, and it is…
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Alert of telecommunication: Protecting Your Business and Customers with SMS OTP
Online scams have become an epidemic of their own and are affecting nearly every industry. Some helpful tips to protect…
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The VoIP and Internet Telephony history sequence of (21th century)
2003-2004: Skype and Vonage In 2003, Skype — the company that would become the best-known name in video calling of…
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Effectiveness of Conversational Marketing in RCS Business Messaging
Over the years, building real-time conversations with prospective clients is incredibly important for every business. Research done by Hubspot shows that 80%…
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The History of VoIP and Internet Telephony (20th century)
1928: The Roots of VoIP Technology Are Formed In 1925, the engineering departments at AT&T and the Western Electric company…
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What is OTT Marketing and why it is Important
What is the definition of OTT? OTT stands for “Over The Top” and refers to any streaming service that delivers…
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OTT analytics do matter.
To achieve success in the OTT game, you need just the right mix of attractive content, appealing user experience, and…