Do you know how old is story telling? Storytelling is as old as the world.
From the ancient times, we used to tell our stories next to the fire; from those times, it has become a cultural part of community. Nowadays storytelling is one of the strongest weapons for marketers. It is attracting users’ attention, convince them and encourage to act.
To create effective stories is not enough to be a good writer. You need to understand the psychology of people and be able to sell the company’s products and services. At the same time, it is important to know the promoted product and the target audience perfectly. How to improve the communication of your brand with potential and real customers?
Story telling is the most effective type to attract and convince people.
Human brain is programmed to react on story telling. Personal stories and rumors make up 65% of all talks in everyday life. People communicate using personal story telling over 40.800 years.
You can use storytelling to influence on decisions, making experience. We analyze the causes and effects, focusing on our previous experience …
… and stories create experience.
You can use storytelling to influence audience decision. Ensure them, that your idea is their idea, using emotional relation.
The human brain is an involved mechanism; you will succeed if you learn how it works.
Refuse from ordinary texts and show your creativity. Tell your customers fascinating stories, excite their imagination with vivid metaphors and you can influence their thoughts and behavior.
