AI in conquering marketing it is better to prepare in advance.
By 2020, 30% of B2B companies will use AI at least in one of the main sales processes.
80% of B2B marketing leaders believe that artificial intelligence will completely change marketing by 2020. At the same time, only 26% of specialists will be able to confidently apply this technology in their work.
Only 10% of marketers in companies with more than 250 employees today use AI, mainly in chat bots.
What are the biggest challenges B2B marketers face when using artificial intelligence? 60% of specialists are not sure about the possibility of integrating AI into existing technologies, 54%are concerned about the problems of preparing personnel for using the technology, and 46% doubt the effectiveness of evaluating the results of its use.
