Pros and Cons about B2B advertising and marketing.
They say main argument against the advertising in B2B based on personal relationship and appointments not on investing in advertising. Long collaboration period, not easy product to sell, unformed demand might make ad less effective.
#1 b2b social platform #content #blog #corporate literature
It’s not enough to own Facebook and Twitter accounts managed by intern. Times changes, businesses are increasing more activity on social media, and the use of these platforms for B2B marketing reflects said growth.
#1 platform for B2B social media marketing #LinkedIn. Your company profile can highlight your products, services, and available job opportunities. Increase your brand’s visibility on LinkedIn by posting relevant content: press releases, blogs, corporate literature etc.; this way, you will grab the attention of other business users.
Facebook comes secondly, but FB keep on being the biggest social media platform of all times.
“True” Businesses are not people “False”
LinkedIn gives you the ability to have discussion groups where you can engage in organic conversations with your relevant audience, establishing otherwise inaccessible relationships with other businesses.
Some B2B brands positioning like faceless entities instead of people. Actually, businesses are “people” that make that business run.
People that need your services. The main message of your advertising strategy should clearly show who you are to those individual decision-makers.
The business needs to reach those people, get their attention, and communicate with them so that they’re asking to do business with you!
“True” B2B ads must be dry “False”
Your B2B campaigns don’t need to be drier than the “desert”. Making content based on information is extremely important, but that does not mean B2C adverting should have all the creativity!
Real cases from partner shows that in internet advertising in b2b has its effect indeed. I will bring an example from one partnering company received 40 direct and 2016 associated conversions from advertising in just one month.
Effective advertising for B2B companies requires a keen understanding of current online trends to connect your business with real people who need your services.
First test; second analyze each digital marketing tool, even if it is not habitual to use it in your industry.
