Who is B2B Marketing For?
Any company that sells to other companies. This can come in many forms: telecommunication, VoIP, security solutions, tools, accessories, office supplies, you name it.
Email marketing -it usually involves using email to send advertisements, request business, or solicit sales, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.
Event marketing-what may often be a buzzword for those operating in digital marketing is becoming synonymous with a scientific approach for how to do online marketing. Marketing events is no different. Savvy event marketers take offline and online marketing with an analytical approach. Gone are the days when awareness was the only proposition sold by media and advertising outlets.
B2B marketing = LinkedIn, 80% of B2B social media leads come from LinkedIn.
