Blog
SMS marketing and eCommerce: Part 1
Innovation, fast tracked: How did we get here? Consumers are on their phones more than ever. The average person now…
Blog
How Does B2B Social Media Differ from B2C?
At first glance, B2B and B2C social media marketing may seem similar. However, their goals, audiences, and content strategies differ…
Blog
2021 B2B marketing trends in tech & SaaS
Introduction What a year. Few industries experienced as much disruption as B2B technology marketing in 2020. However, despite uncertainty and…
Blog
What are one-time passwords and their pros and cons?
Introduction Security is above all, be it your home or any password in web or app. Learn about two-factor authentication…
Blog
Account-Based Marketing Strategy: Turning Key Accounts into Long-Term Revenue
In B2B markets, not all leads carry the same value. A handful of strategic accounts often generate most of your…
Blog
How Is Internet of Things (IoT) Changing Social Media?
Social media is probably the biggest treasure trove of data the world has ever seen. People interact with their friends…
Blog
Benefits of Account-Based Marketing
In today’s competitive B2B landscape, traditional lead-based marketing often falls short. Businesses generate volume, but struggle with relevance, long sales…
Blog
Content development in pandemic times: B2B marketers are struggling to produce enough content
Content marketing remains a challenge to many business-to-business (B2B) marketers, according to a new survey by Finite – a body…
Blog
TOP 10 AI GOVERNMENT PROJECTS IN THE WORLD
The role of different governments of the world in the field of AI Government enthusiasm for AI has picked up…
