A sender ID is the name or number your customers see in the “From” field of a message. Different channels have different rules about what’s allowed and how it gets registered. The Senders screen is where you set those up once per channel and pick a default per send.
SMS
Two options per destination country:
- Alphanumeric — up to 11 characters, e.g.
Acme. Allowed in most of Europe, the Middle East, and many APAC markets. Not allowed in the US, Canada, India, or China. - Numeric — a phone number (long code) or a 4-to-6 digit short code. Required in the US, Canada (with 10DLC registration), India (with DLT registration), and a few other markets.
Registration delay depends on the country. EU alphanumeric is usually instant. US 10DLC takes 1-2 weeks. India DLT can stretch to 3 weeks. The status pill on the row reflects where you are in that process.
If you send to a country where your registered sender isn’t valid, VeloConnect falls back to whatever sender is registered for that route — sometimes a shared shortcode. The campaign report will tell you which sender was actually used.
Your sender is a WhatsApp Business phone number, registered with Meta against your WhatsApp Business Account (WABA). One number per WABA. The number can be a new one you rent through VeloConnect or an existing one you own (with Meta’s migration flow).
The display name is what customers see — usually your brand. Meta reviews and approves the display name during the registration; it can be changed later but each change goes through review again.
Verification status — the green checkmark next to your brand — is separate from the registration. Apply for it from the row menu once your business has a public presence Meta can verify (website, social, listings).
Viber
Viber requires a registered Viber Business sender for outbound business messages. Registration goes through Viber’s onboarding (run by Rakuten) and asks for brand documents — incorporation certificate, logo, sample message content. Lead time is typically 1-2 weeks.
Once registered, the sender name shows in the chat header and against every message. Senders can be set up for specific country combinations; the row shows which countries you’re covered for.
Email sender identity is your sending domain (e.g. [email protected]). For deliverability — keeping out of spam folders — three DNS records on the domain matter:
- SPF — published as a TXT record, lists VeloConnect’s outbound IPs as authorized senders.
- DKIM — published as a TXT record, signs each message so receivers can verify it wasn’t tampered with in transit.
- DMARC — published as a TXT record, tells receivers what to do when SPF or DKIM checks fail. Strongly recommended.
The row shows a status pill for each of the three. Click through for the exact record values to publish at your DNS provider.
Defaults and overrides
Each channel has a default sender, used by every campaign unless overridden. The default is set with the star icon on the row. At compose time, the campaign builder shows the default but lets you pick any other approved sender for that channel before scheduling.
Status indicators
The pill on each row tells you where the sender stands:
- Registered — usable. Default sender candidate.
- Pending — submitted, waiting on the carrier or platform.
- Failed — rejected. Click for the rejection reason and resubmission flow.
- Disabled — admin-paused. No new sends, existing scheduled campaigns will fail.